eCommerce is an upward trending aspect of the modern economy. In the aftermath of the COVID-19 pandemic, digital sales make up an increasing portion of global trade. In light of increased competition, your site’s eCommerce experience must be competitively streamlined.
Fortunately for you, a host of tools and software exist on the market to help you make the most of your site’s e-commerce approach. In this article, we’ll explore the ways you can apply virtual tools for helping you design and maintain web pages, improve accessibility, and strategize for future success.
Here’s what you should know about the tools that can maximize your eCommerce experience and improve your sales.
Website Design and Maintenance Tools
Streamlining your site for successful e-commerce begins with proper design. Improve your customer experience through the application of effective website and application creation programs that take the guesswork and tedium out of the process.
For example, a good design will unify customer experience for ideal results. The right tools can make this easy, enabling a collaborative and consistent approach from the beginning stages of any site or app. Historically, sites have had some success leveraging a combination of tools across design procedures, including:
- Libraries of icons and artwork
- Digital style guides
- Additional brand guidelines
But these are disparate pieces of the larger design process. Combining all these elements and more across a unified design system will give you a powerful, one-stop-shop for all your web design and maintenance needs. As a result, you’ll save money and time on navigating all your resources.
Angular 10 is one example of such a unified design system. By providing a framework that accounts for modularity and scalability with the help of customizable design features, Angular makes designing web applications a largely simple process.
Find the right unified design system for your eCommerce brand to streamline the experience of your team and your customers alike. Effective tools will eliminate the challenges of navigating pieced-together subsystems while allowing you to customize offerings for your customers. Take their needs into account when selecting your platform, then ensure you have the means to build in accessibility.
Accessibility is one determiner of SEO and UX alike that is instrumental to any eCommerce approach. Without the right tools for ensuring accessibility, you may potentially lock out a massive pool of customers and lose all associated revenues. For example, the World Health Organization estimates that the number of people who need access to assistive tech will rise to two billion by 2030. This is a huge demographic that you may potentially alienate without the right accessibility tools.
Luckily, testing for web accessibility can be extremely simple. All it takes is knowing where to look.
The Web Accessibility Initiative offers a hub of accessibility evaluation tools that you can apply to your eCommerce site. These range in checks from color contrast issues to risks and mistakes that might exist in HTML code. When streamlining for accessibility, it is essential to find and eliminate problems that will make your site incompatible with screen readers or even low-bandwidth regions where internet access is lacking.
Apply a host of evaluative accessibility tools to ensure that your site is usable for all kinds of audiences. While it may be impossible to cater to every need, these tools will help you find and prevent major problems that can impact your SEO and usability strategies.
Analytics and Strategizing
Understanding the effectiveness of your eCommerce strategy will come down to keeping an eye on the data. Analytics inform every aspect of your success, so the tools you use to monitor and streamline your data measurement will be vital to your conversion rates. The good news is you have myriad options when selecting the right tools for you.
First, a wide variety of analytical tools are available as accessories of major platforms. Google has Google Analytics, while social media like Facebook and Twitter all have their own corresponding analytics applications. You can add these tools to your toolkit for measuring your eCommerce approach when it comes to SERPs or social media outreach.
Additionally, you can implement data analytics and strategy from the core of your web design. Laravel, for example, is a PHP framework that offers excellent control and transparency into site features and functions, including security. Use this tool to create an authorization approach that builds user trust and offers the ability to more effectively scale your security oversight.
Alternatively, Enterprise Resource Planning (ERP) platforms unify systems and data to allow you to monitor and automate all kinds of eCommerce functions. These functions include:
- Order placement
- Customer updates
- Inventory details
- Product changes
As a result, you can streamline your eCommerce potential for transparent, flowing transactions and data management.
PHP frameworks, ERPs, and analytics platforms all offer data visibility that can maximize your ability to strategize. With awareness built into your eCommerce platform from the ground up, you’ll have the power to observe and alter business practices on the fly to boost customer engagement.
A Better eCommerce Approach
Advancements in tech and software offer businesses the flexibility and awareness they need to succeed. In a world of increasing digital commerce competition, the right tools can make all the difference in eCommerce success. Fortunately, web design, accessibility, and analytics tools are prevalent in the modern marketplace.
You can seek out these tools or even create your own versions to support your eCommerce efforts. With a streamlined and accessible design, you’ll have a platform that can be easily monitored and adjusted to meet customer needs. Leverage this transparency and flexibility for a better approach to eCommerce.
Beau Peters is a creative professional with a lifetime of experience in service and care. As a manager, he’s learned a slew of tricks of the trade that he enjoys sharing with others who have the same passion and dedication that he brings to his work. When he is not writing, he enjoys reading and trying new things.