10 SEO Tips and Techniques to Boost Google Ranking on WordPress

Every website owner wants a better Google ranking. If you are running a website, there is a 35% chance you are doing it via WordPress. The largest content management system (CMS) powers more than a third of all websites on the Internet and it’s clear to see why so many webmasters look for WordPress-related SEO tips.

The basic optimization rules apply to every website out there, but there are also a few hacks that play a particularly important role in WordPress. We want to help you with that, so keep reading to learn 10 SEO tips and techniques to boost the ranking of your WordPress site.

1. Take advantage of SEO plugins

One of the key reasons why WordPress is so popular is the sheer number of highly practical tools. There are over 57 thousand plugins to find on WordPress alone, with some of those being directly focused on SEO.

Yoast SEO is a commonly-used optimization tool because it automates or semi-automates most of the SEO work. Make sure to test this and other optimization plugins as it will assist you in creating a search engine-friendly website.

2. Choose a theme that fulfills SEO standards

Plugins are not the only thing that can help you with optimization. There are also WordPress themes that make your site look better while fulfilling the necessary SEO standards. You can choose from nearly eight thousand themes on WordPress alone, but only top-performing themes are actually SEO-friendly.

3. Take care of page load speed

Reports reveal that nearly 50% of consumers expect a web page to load in two seconds or less. Internet users obviously don’t like slow-loading websites, so you must take care of it and create a super-speedy WordPress site.

A tool such as Pingdom Website Speed Test or GTmetrix will show you the performance of your site and tell you how to improve step-by-step.

4. Beware of SEO permalinks

Every page on your WordPress website has a unique permalink structure, but you are free to customize it and create SEO-friendly links. Here are the two examples of URLs:

  • www.seo.com/uhfuoihduhds
  • www.seo.com/best-seo-tips

You can immediately see the difference between the two permalinks since the latter is much easier to figure out by both the readers and search engine crawlers.

5. Use proper meta tags and alt attributes

A human user only sees the actual content on your WordPress website, but Google and other engines actually see features like meta tags and alt attributes. This is exactly why you have to use proper formatting and create the following:

  • Title tags to reveal the content of a given webpage
  • Meta descriptions to give additional information about the webpage
  • Alt attributes to describe visual content

6. Create an account on Google Webmasters Tools

If you want to maximize the visibility of your website through Google, you need to use its native platforms for registration. One of the critical platforms is Google Webmasters Tools as it gives you deeper insights on how your WordPress website really performs. The platform also keeps you updated about possible SEO errors and bugs, so you can react quickly and eliminate shortcomings.

7. Publish great content

Regardless of the niche, your website has to publish amazing content if you want to impress the target audience. After all, you are writing posts for real human beings and not for search engines, which means that it’s necessary to plan and execute a long-term content creation strategy.

If users keep coming back to your site, search engines will spot it and begin increasing your ranking.

8. Use the right keywords

Can you tell the difference between these SEO phrases:

  • (assignment help) and (online assignment help)
  • (paper service) and (paper writing services)

We bet you can’t because they all look the same to us humans, but search engines see major differences between these keywords. In such circumstances, it is fundamental to utilize keyword planning tools and find the right keywords for your content.

9. Optimize images

WordPress sites with lots of visual content are prone to slowing down, which warns webmasters to optimize images and boost performance. 

For instance, WP Smush is a great plugin that automatically compresses images without interfering with content quality. It allows WordPress sites to run as usual despite uploading hundreds or even thousands of images.

10. Take advantage of link building

A link building strategy is also a major SEO technique because it reveals the authority of your site. Inbound links should be your main goal because they prove that other websites trust your content.

Besides that, you should take advantage of outbound links to authoritative websites in order to support your own arguments. And finally, don’t forget to insert internal links and grow website traffic from within.

Βetter Google ranking? Up to You!

Search engine optimization and better Google ranking is a difficult and time-consuming process, but it is of utmost importance to focus on it and improve the visibility of your site. In this post, we discussed 10 SEO tips and tricks that could help you boost website ranking. Now you know how to perfect the SEO strategy, so do your best to use our suggestions as soon as possible.