Road traffic in major cities can keep you at a spot for several hours, and leave digital marketers wondering why their website cannot generate such traffic. First off, cars are not humans, causing traffic jams not to be applied to website traffic.
However, innovative thinking can be the first step to discover how to increase website traffic. Another is consistency. Like every success story in the world, you need to publish engaging content consistently to drive traffic to your website.
According to a 2019 research carried out by Content Marketing Institute, 61 percent of content professionals find it challenging to know what is important to their audience. The report also found that 50 percent find it challenging to know the audience’s goal at a particular stage, while 49 percent do not know the steps in the customer’s journey.
There are two ways you can attract traffic to your website: for free and using paid ads. Email marketing, search engine optimization, social media marketing, setting up a blog, and so on are free ways to increase website traffic. Using paid ads successfully requires you to understand things like conversion rates and tracking clicks to see how much sales cost.
There are great ways to drive traffic to your website using any of these two categories. This article will provide seven essential tips to inform you of how to drive traffic to your site.
1. Content Marketing
“Content is king” is a popular marketing buzzword denoting the importance of content in increasing website traffic. So long as your website has excellent and relevant content, visitors will arrive at your site (hopefully) from Google.
For your content marketing campaign to be successful, you have to write useful content, the type that answers questions. Google and other search engines are the go-to sites for anyone looking for an answer to a question. These search engines are in existence primarily because they give answers to questions.
If your website has content that answers questions, Google will send traffic to your site. Once you have questions that your content seeks to answer, make use of this framework in writing your content.
- Find popular questions by doing keyword research.
- Answer the problem in your article and ensure that the word count is long enough to answer the issue entirely.
- Craft your report following SEO best practices.
- Edit your article to find and correct mistakes because we all make mistakes.
- Ensure the content topic will not be obsolete in a couple of months.
- Publish your article and follow this process every time.
2. Email Marketing
To get anything done online, you require an email. According to Oberlo, in 2017, there were 3.7 billion email users, with the number set to reach 4.3 billion users (half the world’s population) by 2022.
No matter how big your business or website is, you need to reach your audience through their email. To drive traffic to your website through email marketing, you must have subscribers who have signed up to your mailing list. Anyone who signs up to your mailing list is already interested in your business.
With email marketing, you can drive targeted traffic to any page you choose. However, you must ensure that the body of the email you send is short and concise, includes a call to action, and your email template works on mobile, so they don’t get marked as spam.
3. Promote Your Content
Once you finish writing your web content, you have to promote it on different channels to increase your website traffic. Content aggregator sites do not create their content, but collects content from other sites and aggregate it to one location.
Reddit, Facebook groups, LinkedIn groups, Panda, Zest, and Growth Hackers are some examples of content aggregator sites you can publish your content. Another way to promote your content is to write guest posts on another blog with a link back to your site.
Writing a guest post will increase your brand awareness, get you a back-link, and increase website traffic. Use essay writing service reviews like Best Writers Online to craft your guest blog-post.
4. Search Engine Optimization (SEO)
To get organic traffic to your site, you must not ignore SEO. Ensure your content is well written and answers some questions, Google and other search engines will send traffic your way.
Although it sounds more natural than actually doing it, you must understand this tip requires some effort from you. Some fundamentals of improving your search engine optimization include:
- Using a valid SSL certificate.
- Embed links from relevant sites.
- Post content that people are interested in.
- Use a fast and reliable web host.
- Ensure your website works well on mobile and features a responsive design.
5. Social Media Marketing
There are features on social media sites that can improve your website traffic if you can adequately manipulate them. Instagram stories have a swipe up function that takes the viewer to a link on the account.
Facebook has created an automated lead generation feature that allows businesses to create an automated chat-bot experience that links to offers on their site. The key to improve website traffic using social media is adopting new features as soon as they are released and engaging (replying) to your social media audience.
6. Organize Contests and Giveaways
Creating contests and giveaways can give you a quick boost of website traffic as well as offering a reward for your followers. You can get people aware of the contest and prize to be won through social media and sending messages to members of your mailing list.
7. Update and Repurpose Your Old Posts
Updating your old post is a good way of improving website traffic. You can repurpose these old content and publish them on different mediums to reach new audiences.
You can turn a webinar to a video, turn old blog-posts to download-able guides, use an old interview to create a new blog post or an Ebook, add your images to your Pinterest board, create a Twitter thread with statistics from one of your blog-post including a link to the original post on your site, and make a podcast of an old blog-post.
Deploy some of the tips in this text and see what effect it has on your website traffic. If it improves the traffic on your website, you will have to keep using those tips consistently to ensure your website traffic remains high.
This article was written by Ana Mayer, a project manager with 3+ years of experience. While projects can do without her participation (which means almost never), she likes to read and create expert academic materials for the Online Writers Rating review website. Such work gives her the opportunity to write articles on the most relevant topics of today.