4 Ways a CRM Increases Your Company’s Productivity

Did you know that a CRM system can increase your company’s productivity?

In 2015, Forrester conducted a study to determine the impact of CRM on companies’ productivity and ROI. They culled data from 68 big companies that had more than 5,000 employees and were using the Microsoft Dynamics CRM.

At the end of the study period, companies that integrated and trained employees well on the use of CRM saw a tremendous increase in ROI and productivity. Here’s a breakdown of the findings, according to the Forrester report:

  • Three year risk-adjasted ROI for CRM implemetation was 75%
  • 62% of surveyed organizations reported improvments in tracking of customer information and lead management
  • 60% reported faster response times to customers
  • In total, organizations saved $2,023,707 over three years

With thought-provoking statistics like these, it goes without saying that your company needs a CRM to improve productivity and service delivery. Here’s how a CRM can increase your company’s productivity.

1. Reduces Employee Training Time

CRM software provides an easier, yet a smarter solution for training employees.

By having all the processes integrated into a single system, it’s easier for employees and administrators to navigate between tasks. As a result, this makes employees respond smarter, train faster, and sell easier.

Also, less time spent at the checkout counter means that employees can focus more on other activities that promote productivity, such as engaging with customers.

2. Syncs with Other Programs

Retail CRMs often sync with other programs such as accounting systems, email clients, and payment processing systems. These integrations improve employees’ productivity by organizing all the information and applications they need in a central place.

Moreover, most CRMs also integrate with third-party sites that help to automate the lead generation processes.

According to Follow Up Boss, a good real estate CRM will integrate with real estate lead generation sites, such as Zillow, Zapier, Trulia, and realtor.com. With these integrations, you’ll not only be able to generate more real estate leads but also get some handy tools to increase conversions, nurture your leads, and build your brand.  

3. Facilitates Team Collaboration

When an organization runs like a well-oiled machine, it boosts the efficiency level of team members, which ultimately leads to a greater output and higher productivity.

Coordination between the sales team is paramount for optimal collaboration, and this helps to boost the team morale and ultimately increase sales. This level of achievement can only be possible with the use of a robust CRM system. Fortunately, most CRMs you’ll find on the market today come equipped with tools to foster collaboration and teamwork.

For example, the best CRMs come with inbuilt tools to automatically assign leads to team members. They also come with robust team management tools that ensure your sales team gets the enterprise-level features they need to close more deals.

4. Generate More Sales Leads

As you know, leads are the foundation of any business. The issue with the conventional methods of lead generation is that employees often overlook important information and end up missing out on sales opportunities.

However, by using a CRM, you’re able to identify and score leads, then perform the necessary follow-up activities. For instance, sending out tailored messages as the prospect passes through each stage of the sales funnel. As a result, your employees don’t lose any lead.

The Bottom Line

If you’re concerned that your employees’ productivity has dropped off, a CRM might just be what you need to address the problems. Besides boosting employee productivity, good CRM will improve work efficiency and reduce the tasks of manual data entry.