Sometimes it’s not about constant writing: Repurpose Blog Content! Think of it more as a perpetual promotion, ongoing refinement, and broadening of your message. To fulfill your website’s full potential, you need to focus on quality, more than quantity. This is one reason why repurposing blog content should be on your agenda.
Coming up with new amazing ideas daily can be rough. So reusing your existing content can be a real timesaver. Also, having more than one piece around the same topic will give you more opportunities to use important keywords.
If you use your repurposed content outside your website, you can build links. Backlinks are precious, so put some thought into it.
Breathing life into old content can also help you reach new people. Publishing modified content on multiple platforms gives you access to new audiences.
1. Expand a Topic
So you’ve had success with a blog post. Why stop there? Think about the topic and see if you have anything interesting left to say. If yes, explore further!
For example, you could turn a listicle into individual posts for each entry. In this way, not only do you expand your topic, but you give people more information on what they’re interested in.
Having more posts around a similar topic gives you more space to use more important keywords. This is both very important for SEO as well as increasing your traffic in the long run.
If you post your new content on multiple platforms, you can start building backlinks. In 2020, Linkdoctor has conducted a link building survey. They asked hundreds of SEO professionals which was their preferred method of link building.
As you can see, content creation is king. So use your successful content to your advantage.
2. Build an Infographic
Infographics are one of the most shared types of online content. They’re great for explaining complex concepts visually. And it’s really fun to make them, even if you’re not a graphic designer. You can use a platform like Canva to create your infographics.
For instance, this article could be easily transformed into an infographic. Of course, you can’t keep the same level of detail on the topic. But this type of content is a great way to spike interest in what you have to say and opens doors to new platforms, like Pinterest. Diversifying the places where you post your content can help you grow your reach.
Evergreen content will be relevant no matter how old it is. So the easiest way to bring it back to life is to post it again. By getting involved with social media, you can take it up a notch.
Social media platforms are where most people spend a lot of time. So it’s only natural that you should be active here, too. Different social networks target various audiences. You can use this to your advantage and reach people that don’t know about you yet.
Sharing your blog posts on social media can help you with link building as well; a good way of increasing your traffic.
Just make sure to match your content to the audience you’re reaching. Each social media platform has a different type of audience, so make sure you blend in.
4. Create an Ebook
Many Ebooks have started from a single blog post. This is a great way to take your content to another level if you have expertise in a domain. Ebooks have a reputation for offering quality content, so be sure to meet the standards.
You will need to do more extensive research than you would for a simple blog post. Sure, your Ebook doesn’t have to be lengthy. But you’ll need to have more data to back up your claims. Additionally, you can discuss your ideas in more detail and clarify your content.
Ebooks are great for gaining authority and trustworthiness. There is just something about taking the time to write a high-quality Ebook that tells people you’re serious about your content.
5. Guest Posting
You can use your existing blog posts to generate new ideas for guest posting. Since you’ve already done the research and know the most important points, it will be easier to provide amazing content.
You can use your old content as a reference for showcasing your writing talent. Showing, rather than telling this to other bloggers will help you gain more opportunities for guest posting. Put your money where your mouth is!
Guest posting is a great method for gaining backlinks. But it’s a lengthy process, and it requires a lot of effort. Creating and following an outreach strategy is important. The link building services online will be helpful for you if you are planning to outsource off-page SEO activities.
6. Create an Online Training Course
This is another way of converting your old content into something new; especially when it’s a popular topic and you have the know-how.
Say you have an article around SEO practices. You could turn each of your points made in the blog post into one session. Not only will this position you as an authoritative source of information, it will also help people put your tips into practice.
Online training courses are on the rise. More and more people are finding the courage to change and expand their domain. And they need help!
Providing this type of content can greatly improve your online community. Taking the time to create something that will improve the lives of your readers will raise your stature and authority overall.
7. Use Your Content as a Script
If you ever thought of getting into a new type of content, this is your moment. Strip your content down to its dominant ideas or core key points. You can use them as a basis for branching out into something different.
Like creating YouTube videos. More and more people switch to educational YouTube videos. They’re easier to follow and require less effort. So perhaps it would be a good idea to take your existing content and give this a try! .
Podcasts are also on the rise. You’ve already made your point in your blog posts. You can explore them some more or find other people’s opinions about them. You might even learn something new!
8. Update old articles
Just because an article is outdated, doesn’t mean you should just forget about it. You can revamp it by adding up-to-date information and seeing what’s changed since you last posted it.
Constantly updating your posts is generally a good practice. Keep your content relevant for as long as possible. In this way, your readers won’t be disappointed to find obsolete and unusable information when they’ve taken the time to visit your blog. .
You can create an updating schedule. Analyze and evaluate the average life of your posts and you’ll have an idea of how often you need to refresh–and have the chance to repurpose–your blog postings.
9. Create a Slide Deck
Just as with infographics, presentations are another way to explain your ideas visually. Their purpose is to break down information to make it easier to understand. So you can use presentations to explain the more complex concepts covered in your old blog posts.
This opens the door to new platforms for posting your content like SlideShare. By doing this, you introduce yourself to a new audience!
Slide decks are a way of adding attractive designs to your already existing content. Keep in mind that visual engagement can be as important as the quality of your message.
10. Create Roundups at the End of the Year
A roundup post can be many things. It could be a collection of tools, statistics, or expert opinions. This is a great way to create a “cluster” of your old posts.
First, you should find a good topic for a roundup post. A good source for this is Quora, where you can see what people need help with or what questions they have.
The next step is to look through your existing content and see how many blog posts you already have around your chosen subject.
Creating a roundup post is a great way to summarize a complex topic. By doing this, people can come back to review the key points or see your final results. This is also a great way to place some suggestions for helpful tools.
11. Create a Content Series
If you have multiple posts around a certain problem, you can turn them into a series. This will give your blog better structure and it will be easier to see if you can further expand this topic.
Another fun idea is to create a “Hall of Fame.” You can see which articles were best received by your audience; meaning you engaged well with your audience and answered their questions, with the helpful information provided to new readers, too. These are great for a “Best of” series, helping keep your posts in the spotlight for a longer period, providing more access to more people.
Repurpose Blog Content – So What’s The Idea?
You don’t have to constantly create new content to improve your traffic. You should also focus on the quality of your content and improving what you already have out there. You can also use this content in a new way, like a podcast.
There are so many methods for successfully repurposing your content. Turn them into visual explanations, like infographics or presentations. Keep your best blog posts alive by creating a new series, or a roundup post. Constantly update the non-evergreen blog posts. Whatever method you choose, improving your content should be your chief priority.
Daniel Martin loves building winning content teams. Over the past few years, he has built high-performance teams that had produced engaging content enjoyed by millions of users. After working in the Aviation industry for 9 years, today, Dani applies his international team-building experience in LinkDoctor in solving his client’s problems. Dani also enjoys photography and playing the carrom board.